According to 2017 Global Cities. The Flexible Workspace Market Review by Instant, during last year a general growth of 18% have been registered in the number of flexible workspaces all around the world. This market expansion was leaded by the increase of coworking spaces and hybrid spaces that are now representing the 30% of the totality of flexible work spaces. Moreover, 30% of real estates portfolio will include dynamic spaces: companies have new goals to reach and this translates in an increasing need for efficient work environments to catch up in flexibility, technology, care for people and sustainability. A CBRE study from 2017 on big corporations shows that the interest in coworking spaces will raise around 70% in all Europe.
Companies that wink to concepts as flexibility and smart working have a strong competitive advantage and various are the policies already (or soon to be) implemented all over the globe. Sure, some perks remains due to diversity in culture, technology diffusion, work legislation, but a common tread still exist: even if the words used to describe this phenomenon are different (Flexible Working, Telework, Work 4.0, Agile Working, Activity Based Working, Mobile Working e New Ways of Working) the ground idea is that this is not only a way to work or a different workplace, instead this is both a work and life style. Quick, smart, flexible, innovative, nomadic.
The EU Parliament with 13/9/2016 resolution (gp n.48) sustains smart work. This resolution underlines the social benefit confirming the importance of a work-life balance to support demographic relaunch, safeguard the social security system and promote wellness and development of people and society itself.
But what does it mean "Smart Working"? Whoever would like to subvert the traditional concept of the office and work wherever (from an hotel room to a train sit, using phone, tablet and laptop) is a smart worker. Smart working is a brand new concept to describe a managerial philosophy founded on the return to a flexibility and autonomy in space choices, schedules, working tools in order to improve responsibility on the job outcome.
In few words, smart working is a new opportunity to manage work with trust, flexibility and organisation.
This is a revolution, indeed; it is an adjustment to rethink archaic business models that will bring both employers and employees towards changing times.
Latest changes in technology are requiring new way to do business: to create economic opportunities to safeguard both people and environment, in a world more and more global, digital and connected.
The new office should be remodeled as a "Rainforest workplace", that's the original idea of Pietro Martani, Copernico's CEO & Founder. The space would be scalable and customised, ready to create fruitful contexts in which companies shall develop. The smart workspace will be a network of places and services to help enterprise and professionals that have the intention to innovate their way to do business, choosing a lifestyle and a workstyle modern and comfortable, based on the will of sharing spaces, experiences, knowledge in an environment that improves value and speeds up business growth.
This innovation sounds like an ecosystem, which is both physical and digital, where companies can improve and scale through sharing of meaningful factors: spaces, services, technology, expertise and support.
The "rainforest" idea is to build an internal economy where the belonging to the community would be a sort of social contract to create business partnerships.
When you work smart, every place is a potential business place: bars and gyms, trains or planes, the elevator, a walking cocktail or even surfing on facebook. Then embrace the revolution and live the rainforest!
(Original source: Exportiamo)
